How we change the name back, redesigned & redefining small businesses

How we change the name back, redesigned & redefining small businesses

Case Study on Innovative Sleep Solutions, Surrey, BC

Our team likes to help small business owners change change - from bringing the idea of ​​redesigning websites to live to increase involvement in social media.

 

This is not only because we are excited about work, but also because we are happy to see our businessman successful.

Now, I know it's almost ridiculous to mention how challenging a year 2020 has been for small businesses. I'm sure you've heard it a million times!

But the fact that it is a difficult year for many small businesses makes the work of rebranding that we do for small businesses such as innovative sleep solutions that have much more impact.

The original innovative Sleep Solutions website does not support or improve prospects or sales at all. They have a challenging fussy shopping basket system for use.

This site displays a design that has been outdated and the lack of convincing SEO copy. Not mentioned their values ​​or health-centered approaches, which distinguish them from large stores.

In the past, Dave and Terry have also used more traditional advertising campaigns such as radio, TV, print and even boards on the Rogers Arena to attract the attention of Canucks fans.

With various technical problems and marketing / branding, they don't get online sales.

While they get a purchase at the store before Covid-19 comes, the pandemic stops it.

Innovative sleep solutions are needed to rotate quickly and create strong e-commerce sites and implement new online marketing strategies.

It's time for a new approach, so this is how we modernize the brand of innovative sleep solutions to give them a competitive advantage to 2021.

Complete brand and redesigning the website.

From the logo to the product page, we ensure the branding of innovative sleep solutions is consistent and involved in all page websites.

As we do with each client, we start with the analysis of the in-depth brand to define their unique sales proposition (USP), target audience, corporate vision, positioning brands and more.

This analysis strengthens the need to provide existing logos refreshing brands. It is not only outdated, but it does not reflect the healthy vibration needed to position them differently from the mattress and other bed sellers.

The process of redding the logo is a collaborative carrying David and Terry into the mixture of each step, ensuring the final design is what they love and know represent their brand positions accurately.

One of the initiatives redesigning our website is to come up with a new tagline to distinguish companies from their great competitors. Because the owner is proud of selling natural, organic and made-in-canada products as much as possible, "sleep healthier. Life better" is a winning statement.

Our next step is to develop our website technology specifications, keyword analysis and mock-up sites. (Mock-up is the layout that shows what elements will be on the webpage. You don't just start making a menu, slapping images and installing links on the page directly!)

It is important for small business owners to understand that there are more to redesigning websites rather than choosing the logo color and font size!

For example, most of this process considers user experience. What process flow will they go through to ensure easy experience on the site?

When designing and developing innovative sites, we want to make sure the site visitors immediately know they are in the right place and can easily find the products they need.

In addition, ensuring the site looks good on any device, from the desktop to smartphone is very important. Pictures and font sizes may look perfect on your computer but broken or look crowded on the phone screen.

Although there are many creativity involved in implementing ideas redesigning websites, a lot of your success depends on the development of web executed properly.

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